Product feeds are currently a fundamental tool supporting sales in online stores.
Sales in an online store largely depend on activities related to the promotion of individual products, not just the store itself. As part of supporting sales in the cleangang online store, we recommended the use of product feeds, which are files with a special structure containing complete data about the store's assortment. Our task in this project was to create and optimize product feeds for 8 different sales support tools, both used on all global markets, including Google Merchant Center, and present only on the German market. The task was completed.