Our goal was to create a new coconut water brand for Quest Food. In developing this brand, we wanted to go beyond the stereotypes associated with coconut water. During brainstorming sessions, we discovered that coconut water symbolizes joy of life, sunshine, and freedom. This idea became the foundation of the COCONAUT® brand.
Coconut water is a natural isotonic drink, making it popular among sports enthusiasts. We wanted to take it a step further and reach a much broader group of health-conscious individuals who follow the latest nutritional trends and seek alternatives to regular water.
No coconut water brand had communicated this broadly before—all competition had only done so through store shelf distribution or minor online activities. We seized this opportunity by introducing the COCONAUT® brand and communicating its presence widely.
Customer: Quest Food
Scope of work: brand creation, brand communication, POS materials, social media management, video production, consumer activations
