Rebranding and Packaging Design for the Glutenex Brand

Glutenex faced challenges in finding trade partners interested in their products, as the brand was relatively unknown and focused on items for people with gluten intolerance. The packaging was hard to identify and did not attract consumers.

The client approached us for help with rebranding, starting with the brand's logo. We then designed model packaging and subsequently implemented solutions for entire product lines and individual SKUs. We also organized staged photo sessions, the results of which can be seen on the packaging of cookies, biscuits, and pretzels, as well as in POS and Social Media communications.

The rebranding process concluded with the creation of a website and an online store, which remain the brand's showcase to this day. After the rebranding, Glutenex found its place on the shelves of many retail chains and discount stores and continues to expand its product offerings.